Starting a new thing: Surge

I love side-projects. My co-working space started off as one. As did so many of my other start-ups. They don’t always work out but they all teach me something. I'm pleased to say I've just launched a new side-project, called Surge.

Surge exists to share the tools, apps and bots I use every day to power the marketing of Like No Other and its clients. Software such as HubSpot, SEMrush, Crowdfire, Buffer, Feedly, ConvertKit, RecurPost and Zapier, covering areas such as inbound marketing, social media, SEO, CRM, PR and conversion.

I’ve recently been interviewed by Forbes and the Guardian on the subject and I thought I’d turn those articles into something more permanent. So here it is….

The gap:

I call Like No Other the most resourceful agency on planet. Proudly doing more with less to make our clients’ budgets stretch further.

Surge is an extension of this. The most prolific marketers and entrepreneurs I know all rely on marketing tools and automation as their secret weapon. It helps them to build bigger communities; create more content; find (and retain) more customers; grow greater revenues. keep more plates spinning; and continuously optimise.

The tools, hacks and apps they use are open to us all. They play a part in nearly everything I do but finding out about them can take a lot of time and effort. That’s a problem that can be easily solved.

Surge is slowly building up to be a valuable collection of tried and tested tools to supercharge your marketing. Each one obsessively researched and recommended by me.

Who is it for?

My focus for Surge is fellow makers and marketers. Whether it’s the solo entrepreneur working on a tight budget, the big marketing department looking to automate or reach new levels of creativity, or the ambitious agency looking to go above and beyond for their clients, I hope Surge can point them in the right direction.

What next?

All side-projects need momentum. That’s why I’m committed to giving Surge 30 minutes of my time every day. Some days it might be more, but (hopefully) never less.

I’m perhaps most excited to discover a whole new batch of marketing tools and to see where they take me. Right now, as I type, it’s live with its first batch and reviews.

There’s some way to go to turn Surge into a much-needed resource but I feel it can help fellow marketers to do more with less and punch above their weight. Let me know if you find it useful.

Want to follow its journey?

You can do so by visiting Surge and following HeySurge on Twitter.

More Thoughts